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Selasa, 28 Januari 2014
13 brilliant craft beer label designs
01. Sakiskiu Alus
Sigitas has done an incredible job with this branding for Sakiskiu Alus beer.
It took an unusual approach, designing and producing a kit that
includes a rubber stamp for each type of beer; this kit enable the
brewer to mark the labels themselves. The combination of rubber stamped
labels and hand-made paper design gives off a real craft beer feel and
showcases the originality and care of this brilliant brewery.
02. Half Acre
Half Acre
describes its beer as "a reflection of those that keep it alive, the
people that hoist the beer and the places where it's found" - and that
ethos is also reflected within the labels. After each beer is lovingly
crafted, the label is designed to reflect the inspiration behind the
brew. Ranging from cats and robots to donkeys and daisies, the label
designs are just as delicious as you'd expect the beer to be.
03. Yoho Brewing Company
Japan's Yoho Brewing Company
decided to make American and British style beers in cans. This quirky,
colourful illustration really brings this craft label design to life. We
love the clever use of colour within the typography, as well as the
subtle use of spots and stripes.
04. Russell Brew Co. Angry Scotch Ale
Why wrap your beer bottle with a label that can peel off
when you can print it right on the bottle? Russell Brewing Co.’s Angry
Scotch Ale, brought to you by the people at Atmosphere Design, features ink right on the bottle. It's a good way to save on paper and glue while also creating a striking design.
05. St. Stefanus
When you look at the label created by Brandhouse for
St. Stefanus, you are seeing history. In fact you are seeing almost 700
years of beer brewing tradition, dating back to the Augustijn monks who
originated the recipe. Some elements of the font used on the bottle and
label even come from songbooks found in the Augustijn’s monastery
library.
06. Grimm Brothers Magic Mirror
Inspiration for beer labels, and in this case even a beer’s name, can come from anywhere. The folks at The Tenfold Collective
mined fables and fairytales for design and naming ideas to create the
labels for the Grimm Brothers series of ales. In the case of Magic
Mirror, they incorporated a reflective label in order to conjure up the
ghostly figure in the reflection.
07. Cervecería Sagrada
While Corona may be the most recognizable beer exported from
Mexico, Cervecería Sagrada is a Mexican craft beer that captures the
country's colorful history and spirit in its label. Designer José Guízar
was inspired by Lucha Libre wrestlers, who wear colorful masks and have
equally colorful personalities. During the 1950s Lucha Libre were
considered folk heroes and starred not only in the wrestling ring, but
also in comic books and movies in Mexico. Guízar’s labels recreate the
masks of some of the most famous and recognisable of them.
08. Camden Town Beer
The creative minds at The Tenfold Collective
sure can create some nice looking labels. Their work for Camden Town
Brewery uses individual colours and fonts to help differentiate between
their series of lagers. The addition of little details like the halo
over the word 'lager' on Camden’s Hell lager adds another layer of
interest to these designs.
09. Innis & Gunn
If you haven’t heard of the creative team at Stranger & Stranger then
their design for the Innis & Gunn label is great introduction. They
do some of the best package design work in the industry, which is
easily reflected in the amount of detail you see in this Innis &
Gunn label. They manage to invoke both a classic and modern aesthetic
with the use of red and gold and classic illustration elements.
10. Lade Gaards Brygghus
Many artists like to illustrate by hand. Anette Kirkeby
is no exception, even when it comes to beer labels. Her work for Lade
Gaards Brygghus is completely illustrated by hand, even the typography.
The effect this creates is a classic feel that helps to capture some of
the history of the long tradition of brewing beer.
11. 1295 Brewing Co.
Sometimes simplicity is the best policy. Tom Hayes
and Taylor Pemberton used simple black and white labelling to create a
quiet but bold design for Ben Hough’s home brewed beer. The font choice
in the case of the larger bottles’ painted-on labels gives the brand a
vintage feel that harkens back to the days of bootleggers and
prohibition. The name 1295 is actually Ben’s home address number, which
is a nice insider detail.
12. Hilliard’s Brewery
We can’t discuss beer labels without throwing in at least
one beercan design. Seattle’s latest craft beers from Hilliard’s Brewery
are a testament to classic Americana. The can design from Mint explores
a feeling of nostalgia for the '70s with its use of font, dominant blue
and white colour, and earth tone plaid patterns.
13. Scotts Brewing Co.
Scotts Brewing Co. is yet another great example of understated, but effective beer label design. The designer Penny Dombroski
went with a print-on bottle solution that was both economical and easy
to read. The label wrap at the bottom is a nice way of allowing Scotts
Brewing to differentiate their ales by putting the ale type on a
printable surface while the logo on the bottle remains the same.